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On Tue, 12 Sep 2006, Patrick Carr wrote:
> There was a time when I was similarly blas=E9 about the abuses of comic=
=20
> sans, and then I saw it at 3600 pt, in lights.
>=20
> http://gneiss.geo.cornell.edu/external/saucy_noodle.jpg
>=20
> From what I understand they put just as much care into their food.
=20
A similar thing happened in Boston: a restaraunteur had a series of=20
decent, reasonable quality chains -- Joey's Ice Cream, then Bertucci's=20
(pizza, Italian), then Naked Fish (Cuban seafood).
http://www.bostonphoenix.com/boston/food_drink/dining/documents/02700220.ht=
m
But when some of the Naked Fish locations weren't doing so well, he had=20
them rebranded as Red Sauce, with a logo as boring as the name:
http://www.nakedfish.com/red_sauce_info.htm
They mostly closed up pretty fast, as near as I can tell -- that review=20
was from 2003, and there's only one location still listed on their site.=20
I blame the Comic Sans.=20
But then, from a quick look at the HTML source --
<o:SmartTagType namespaceuri=3D"urn:schemas-microsoft-com:office:smartt=
ags"
name=3D"PostalCode"/>
<o:SmartTagType namespaceuri=3D"urn:schemas-microsoft-com:office:smartt=
ags"
name=3D"address"/>
-- etc. Maybe the font was the least of it.
Maybe it was software hate, too.
--=20
Chris Devers
DO NOT LEAVE IT IS NOT REAL
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